Machiko Toyama is a transformational leader whose career spans technology, creativity, and executive management. She began her professional path at a young age as both a dancer and a programmer, later founding and leading a creative agency and a consulting firm where strategic structure and creative thinking are held in equal regard. Her experience ranges from small startups to large international organizations, and from hands-on technical creation to organizational leadership.

Throughout her career, Machiko has supported organizations navigating digital transformation, team and capability development, and cross-functional collaboration. Her work focuses on aligning people, systems, and purpose—enabling transformation that is not only effective, but owned and carried forward by teams.

▶︎ LinkedIn

Transformation today is not only technical, but it is deeply and ultimately human. My role is to help leaders navigate complexity with clarity, responsibility, and trust. At ACUTA, we don’t consult on change. We become part of it, working alongside teams so that the transformation is understood, owned, and sustained.

I believe creativity is strongest when it is supported by structure, and technology is most powerful when it serves human judgment. Real change happens when people feel safe to think, question, and create together. That is where leadership matters most.

• Executive decision-making in AI and digital transformation

• Bridging creative vision with system design and governance

• Talent development and human-centered value creation

• Building psychological safety and alignment across teams

• Leading transformation that teams can carry forward

Juri Pratesi is a creative leader with experience across television, video games, and music. His career developed in cross-disciplinary environments, where he combined creative processes, art direction, and technology with a strong focus on human interaction. Juri’s approach values team member uniqueness and skill synergy, building efficient, high-performing teams supported by long-lasting creative processes.

Across his career, he has built teams to meet evolving production needs, designed entire organizations in response to major shifts in the mobile game industry, and reshaped large, multi-team structures to achieve ambitious goals, often coordinating teams across different countries.

▶︎ LinkedIn

Creativity is about solving the right problem in the right context. Creative solutions don’t need to be groundbreaking just to appear innovative, when that innovation doesn’t serve a purpose. I focus on building environments where people can do their best work, supported by processes that improve interaction and collaboration. In fast-moving industries, real progress comes from alignment and a clear, shared direction.

Decisions are never isolated. They shape how people work, communicate, and deliver. I don’t believe in one-size-fits-all solutions or ready-made productivity systems. They often create the appearance of progress without improving actual output. My focus is on helping teams gain clarity by aligning people, processes, and objectives, and by building workflows that serve the work, not the other way around.

• Creative leadership in games, advertising, TV, and music

• Aligning process, vision, and execution through mentoring, workshops, and hands-on, embedded work with teams

• Designing creative organizations built around team uniqueness and aligned with the company’s objectives

• Team building and talent development